Louis Vuitton is the official partner of Real Madrid and outfits the men’s and women’s football teams, as well as the basketball section. However, this partnership between the world’s most decorated club and the flagship house of French luxury may only be the first step in a much more ambitious strategy.
Spain senses a seismic shift coming. According to Vozpópuli, the LVMH group could enter the capital of Real Madrid after investing in Paris FC. This rapprochement could lead to a historic scenario.
For the first time in its history, the club is considering opening up to minority shareholders, and Bernard Arnault’s group is reportedly ready to invest nearly one billion euros to acquire about 10% of the club, alongside Sixth Street.
A “minority” entry that, at this level, would change everything. Such an injection could inflate the Madrid budget, reshape the transfer market, and alter the economic power dynamics in Europe.
From a simple image partnership to structural influence? If confirmed, this would be an unprecedented turning point. And LVMH would suddenly become one of the most powerful players in global football.
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