Lucas Hernandez has just landed a very lucrative contract, but not with PSG. The Paris defender has made official a prestigious partnership with Bentley, becoming an ambassador for Bentley Paris. A high-end deal with the British luxury brand, symbolizing a profitable agreement and an image that remains highly bankable.
Announced on the 2018 World Cup winner’s social media accounts, this collaboration is set to last, with several projects already mentioned by Bentley, which describes it as “a new chapter” in the player’s career. A clearly embraced premium turn.
A High-End Partnership with Bentley
A detail that has not gone unnoticed: until now, Lucas Hernandez was driving a Rolls-Royce, a direct competitor to Bentley. A mandatory change of wheels. It is now hard to imagine the defender arriving at the PSG Campus behind the wheel of the rival brand.
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On the sporting front, the contrast is striking. While the deal is XXL off the pitch, the situation is more delicate at PSG. Suspended for three matches in the Champions League and rarely a regular starter under Luis Enrique, Hernandez is struggling to establish himself as a defensive leader in Paris.
The result: Lucas Hernandez shines mostly outside the pitch. Failing to dominate debates on the field, he at least confirms one thing — his status as a marketing star remains intact.
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