PSG continues to fill its coffers. This Thursday, the Parisian club officially announced a new premium partnership with Potel & Chabot, a French giant in event gastronomy. Another lucrative contract for Paris, which continues its XXL strategy behind the scenes.
PSG remains in the luxury and bling-bling realm, at least in the stands. While on the field, Paris is no longer recruiting overpriced stars, the club maintains its prestigious image when it comes to “hospitalities.” The luxury welcome at Parc des Princes.
“Paris Saint-Germain and the Potel and Chabot Group, a historic French reference in event gastronomy, are pleased to announce a partnership for the next three seasons, until 2028. This collaboration illustrates the shared desire of two institutions to combine excellence, creativity, and passion in service of unique experiences for the Club’s hospitality clients at Parc des Princes and the PSG Campus.”
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The “hospitalities” are a major source of revenue for PSG
“Through its iconic brands, Potel and Chabot, Saintclair, and Dalloyau, the Potel and Chabot Group will bring all its gastronomic expertise and sense of hospitality to the major events of Paris Saint-Germain, embodying the best of French hospitality,” explains PSG in its statement.
If this deal does not score goals on the field, it does, however, inflate the club’s revenues and image, a vital aspect to maintain the Parisian machine at a very high level. PSG is taking care of its business, expanding its portfolio of prestigious partners, and securing its economic future even further.
On the field, injuries are piling up… but behind the scenes, PSG continues to win.
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