PSG has unveiled a new strategic partner. Paris Saint-Germain has officially teamed up with Zing Coach until 2027, an artificial intelligence-based fitness app, with a clear ambition: to turn its fans into true players in their own physical performance.
Thanks to this partnership, supporters of the club all over the world will be able to train through programs inspired by the daily routines and preparation of Parisian players. Starting January 6, the app will offer personalized sessions, progress tracking, advice from the PSG staff, and even rankings to measure yourself against other users and the club’s athletes.
Turning Fans into Active Participants in Their Fitness
The most dedicated users will not only train for fitness. VIP experiences on match days and signed memorabilia will be up for grabs, strengthening the bond between the club and its community. Zing Coach’s proprietary technology promises a tailor-made experience, from workout planning to motivational support, all powered by AI.
In a context where nearly 5 billion people regularly watch football but where a third of the world’s population remains physically inactive according to the WHO, PSG and Zing Coach want to bridge this gap. By targeting in particular the hundreds of millions of the club’s fans on social media, the objective is clear: push spectators to take action.
With this new partnership, Paris Saint-Germain is no longer content with inspiring on the pitch. The club now wants to support its fans toward a more active and healthier lifestyle, relying on technology and the power of its global brand.
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