The NBA is set to establish itself in Europe in 2027, and PSG is emerging as the favorite to lead this new franchise, at a premium price.
The American league is preparing an ambitious project on the continent, and according to Le Parisien, it wants the Parisian club to become one of the cornerstones of its future “NBA Europe” championship.
A €500 Million Entry Ticket
With its global reach, the backing of QSI, its partnership with Jordan Brand, and even its connection to Kevin Durant, Paris ticks all the boxes to appeal to the NBA, but such a venture would come at a colossal cost.
If the plan goes through, 2027 could mark a major turning point for European basketball, with the arrival of a powerhouse like PSG in a project driven directly by the NBA.
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