This summer, Paris significantly overhauled its communications department after several internal tensions. L’Équipe reveals the new structure. Not only on the pitch have things changed at PSG — the communications strategy has evolved as well. The departures of Pascal Ferré and Michelle Gilbert paved the way for Anne Descamps (formerly of Paris 2024), who was brought in to redesign everything. Under her leadership, the omni-sports, internal communication, institutional, professional group and content divisions were merged to create a more fluid and collective workflow.
Certain areas remain sensitive. The communication of Nasser al-Khelaïfi, for instance, is not handled internally but directly by David Sugden, QSI’s lawyer. This unusual setup isolates the presidency from the rest of the structure and limits the connections with Descamps’ newly merged teams.
Efforts to Align and Unify PSG’s Public Messaging
Another delicate matter concerns Luis Campos. Although officially tied to the club, his communication remains blurred by the existence of a personal structure in Monaco. Upon his arrival, he even relied on an external intermediary, Florian Fieschi — a “parallel network” poorly perceived internally according to L’Équipe. The sporting adviser also raised eyebrows recently by creating… an account on X.
Since the Portuguese executive’s contract extension until 2030, this system has nevertheless been pushed aside, signalling a desire to finally harmonize PSG’s public messaging. After a period of very aggressive communication (internal pressure, digital armies), the club claims to have shifted its approach while maintaining tight control over its image. Several influencers now gravitate around the club and are integrated as new media relays — a strategy fully embraced by Paris.
PSG also strictly supervises player interviews: rereading, corrections and approvals are almost systematic. Luis Campos, for his part, has refused any interview request from L’Équipe for two years and has initiated several defamation actions against the newspaper. The club insists it is not “closed,” but that every media interaction carries consequences.
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