Paris Saint-Germain have just pulled off a major move on the business front. The Parisian club kicked off 2026 by securing a new premium sponsor: Beyond Developments, a Saudi Arabia–based real estate developer, which will now appear on the sleeve of the shirt. A lucrative deal, according to Sportune.
PSG have once again landed a golden contract. The agreement with Beyond is signed for three and a half years, until June 30, 2029, and is said to bring in around €20 million per season for the club.
A Record-Breaking Shirt Valuation
This represents a clear increase compared to the previous partner GOAT, which paid between €15 and €17 million per year for the same spot. With Nike, Qatar Airways, Snipes and now Beyond, PSG have assembled an impressive lineup of sponsors.
As a result, the PSG shirt now reaches a valuation close to €200 million per season according to Sportune, a massive figure that puts Paris at the very top of the global hierarchy. PSG have found their jackpot… right on their sleeves.
