PSG’s merchandise sales are exploding. According to Le Parisien, both online and in-store orders have reached unprecedented levels — even higher than during the Lionel Messi peak years. Despite the departure of global superstars, the club has never been stronger commercially.
This surge is driven by PSG’s new sporting identity and their Champions League triumph, which have built a powerful bond between the team and its supporters. The 2025/2026 home shirt sold at record speed, shattering the numbers set in 2022 by the MNM era (Messi-Neymar-Mbappé).
PSG is no longer selling stars — it’s selling a team
The figures are staggering: +50% in jersey sales during the first quarter, +217% online, and +90% in physical stores compared to last season. PSG is now closing in on the global giants: Real Madrid, Barça, Liverpool.
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And it’s only the beginning. A fourth Jordan kit is set to be released before the holidays. Inside the club, there is no doubt — the 2025/2026 season will be historic.
Paris has changed. It no longer sells faces — it sells belief.
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