Paris Saint-Germain is gearing up for a busy summer—and a fresh new look. The club will officially unveil its new kit on June 11, just four days before kicking off their campaign in the FIFA Club World Cup.
Fresh off their historic Champions League triumph, PSG’s new jersey is already being hailed as a potential collector’s item—with or without a star above the crest. It will symbolize the club’s long-awaited first European crown.
Club World Cup Schedule
PSG begins its tournament on June 15 against Atlético Madrid at the iconic Rose Bowl in Pasadena (9pm CET). They’ll face Botafogo in the early hours of June 20 (3am CET), again in Pasadena, before heading north to Seattle to play the Sounders on June 23 (9pm CET).
A Global Strategy
Beyond football, the Club World Cup is also a business opportunity. PSG plans to use the American stage to unveil new collaborations with local artists and designers, reinforcing its international brand strategy. The U.S. market is firmly in PSG’s sights—on and off the pitch.
Get ready: the new era of PSG begins June 11.
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