Paris Saint-Germain continues its global expansion, this time tapping into the Georgian market with a lucrative four-year partnership with Water MTIS, a Coca-Cola Company brand.
Following the commercial success of Kang-In Lee in Korea and Lionel Messi on a global scale, PSG has leveraged Khvicha Kvaratskhelia’s popularity in Georgia to seal this regional partnership.
A Strategic Move Inspired by Kvaratskhelia
MTIS, a premium natural mineral water brand, embodies the “LIVE fully” philosophy and will work with PSG to promote shared values of passion, authenticity, and energy.
“This collaboration between two iconic brands aims to strengthen their shared vision of passion and well-being,” stated PSG in its official announcement.
PSG Strengthens Its Global Reach
This partnership aligns with PSG’s ongoing international branding strategy, reinforcing its commercial footprint in key markets. As the club continues to attract major sponsors, it cements its position as a dominant global football brand.
