PSG continue to strengthen their commercial revenues. After Coca-Cola and car manufacturer BYD, the French capital club are preparing to welcome another global giant among their partners. According to L’Équipe, L’Oréal is set to become a PSG sponsor as part of a deal covering at least two seasons.
Paris Saint-Germain continue to attract major international brands. This time, one of France’s biggest companies is set to associate its image with the Parisian club. According to L’Équipe, global cosmetics giant L’Oréal and PSG are expected to officially announce their new partnership soon.
A deal worth nearly €10 million over two years?
The agreement is expected to run for at least two seasons, with L’Oréal reportedly paying PSG less than €5 million per year. If the negotiated figure is close to that ceiling, the contract could therefore be worth almost €10 million over two years. Beyond the additional revenue, the deal further highlights PSG’s growing commercial appeal.
The agreement with L’Oréal follows other recent partnerships signed by PSG with Coca-Cola and Chinese automotive group BYD. By adding one of the world’s best-known French companies to their portfolio, the club continue to attract major international brands and diversify their commercial partnerships.
The partnership also fits perfectly with PSG’s long-term strategy of expanding beyond football and strengthening their presence in the fashion and lifestyle industries. With this latest agreement, Paris continue their commercial growth and further establish themselves as a global sports and lifestyle brand.
