Paris Saint-Germain and Nike have shared a successful partnership for nearly four decades. According to L’Équipe, the French champions are set to extend their deal with the American sportswear giant until 2037. The new long-term agreement represents a major financial boost and further strengthens PSG’s position among the world’s biggest football brands.
The figures behind the renewal are remarkable. While the current contract generated around €60 million per season, the new agreement will reportedly increase PSG’s annual earnings to €100 million. This places the club alongside football’s elite in terms of kit sponsorship deals, matching the likes of Real Madrid with Adidas and Barcelona with Nike. The long-term partnership also provides significant financial stability in an era shaped by Financial Fair Play regulations.
PSG and Nike Strengthen a Four-Decade Partnership
Another major victory for the Parisian club is the continuation of its exclusive collaboration with Jordan Brand. Since launching in 2018, the partnership has revolutionized football apparel, turning PSG jerseys into global fashion icons and expanding the club’s influence far beyond the pitch. Extending the deal until 2037 means PSG and Nike will surpass 45 consecutive years of collaboration, a relationship that began back in 1989.
Nike’s willingness to commit such a significant investment reflects PSG’s transformation into a global lifestyle brand rather than simply a football club. By combining the worldwide appeal of Paris as a fashion capital with successful streetwear collaborations, the club has built an international identity that resonates from New York to Tokyo. The renewal confirms that, regardless of changes on the pitch, the PSG brand remains one of the most attractive and valuable names in world football.
