PSG is increasingly becoming a force to reckon with in marketing, and Kang In Lee has played a significant role in this.

Kang In Lee, the low-profile star of PSG in France, has become a sensation elsewhere. According to Mundo Deportivo, the South Korean is the player with the highest jersey sales on PSG’s online platforms, and this extends to merchandise sales as well.

Thanks to Kang In Lee, PSG has seen a 20% increase in South Korean supporters attending matches, with a staggering 300% rise in visits to the Stadium Tour.

The Korean player outsells Kylian Mbappé and Warren Zaïre-Emery in online jersey sales. However, in physical stores, Kylian Mbappé remains the top seller in terms of jersey sales…

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