Hold my Baguette ! PSG Partners with Famous Bakery Paris Baguette

PSG is continuously seeking new sponsors and has announced a partnership with a bakery, and not just any bakery.

After establishing partnerships with luxury brands, PSG is now turning its attention to Asia. With Lee Kang-In on its roster, the Parisian club is looking for Korean sponsors and has struck an agreement with Paris Baguette.

“Paris Saint-Germain and the bakery brand Paris Baguette, a part of the SPC Group, have signed a global partnership for two seasons with the aim of promoting excellence and innovation in French culinary culture. With this first step into the global sports marketing arena, Paris Baguette becomes the first Korean company to enter into an official partnership with Paris Saint-Germain,” announces PSG.

With over 4,000 stores worldwide, including 500 in North America, Europe, China, and Southeast Asia, Paris Baguette plans to enhance its global recognition through unique activations with Paris Saint-Germain.

“The Paris Baguette logo and an advertising video will be prominently featured at Parc des Princes during every home match of the men’s first team. The company will also offer local fans the opportunity to enjoy its bakery products and desserts on match days. In addition, Paris Baguette will produce original content with Paris Saint-Germain players, launch collaborative products, and organize promotional events to provide experiences for official visits and Paris Saint-Germain matches,” says PSG.